Relationship Management


Relationship Management

A strategy employed by an organization in which a continuous level of engagement is maintained between the organization and its audience. Relationship management can be between a business and its customers (customer relationship management) and between a business and other businesses (business relationship management).

Relationship management is a focus of the financial and investing industries as a way to identify potential cross-sales of products and services.

Relationship management aims to create a partnership between the organization and its audience rather than consider the relationship merely transactional. Consumers who feel that a business responds to their needs are more likely to continue using the products and services that a business offers. Additionally, maintaining a level of communication with consumers allows the business to identify potential sources of costly problems before they come to a head.


Investment dictionary. . 2012.

Look at other dictionaries:

  • relationship management — UK US noun [U] ► MARKETING, COMMERCE CUSTOMER RELATIONSHIP MANAGEMENT(Cf. ↑customer relationship management): »Relationship management is strongly linked to the quality of a salesperson s selling activities …   Financial and business terms

  • Relationship Management — ⇡ Relationship Marketing, Kundenbindungsmanagement. Literatursuche zu  Relationship Management auf www.gabler.de …   Lexikon der Economics

  • Relationship Management — Der Begriff Beziehungsmanagement oder englisch Relationship Management ist ein Oberbegriff für die allgemeine Verwaltung von Kontakten. Die wohl geläufigste Form ist das Customer Relationship Management. Jedoch ist der Beziehungs Kontext auf alle …   Deutsch Wikipedia

  • relationship management — /rɪ leɪʃ(ə)nʃɪp ˌm nɪdʒmənt/ noun the management of customers so as to build long term relationships with them …   Marketing dictionary in english

  • Relationship Management Application (RMA) — is a service provided by SWIFT to manage the business relationships between financial institutions cite web | url=http://www.swift.com/index.cfm?item id=57203 | title=RMA – Taking relationship management to a new level | publisher= S.W.I.F.T.… …   Wikipedia

  • Relationship Management Automation — Next Generation CRM Relationship Management Automation (RMA) ist eine junge Disziplin des Customer Relationship Management (CRM). Sie bezeichnet die automatisierte Durchführung von kundenindividuellen Kommunikationsprozessen über mehrere… …   Deutsch Wikipedia

  • Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …   Wikipedia

  • Outsourcing relationship management — (ORM) is the business discipline widely adopted by companies and public institutions to manage one or more external service providers as part of an outsourcing strategy. ORM is a broadly used term that encompasses elements of organizational… …   Wikipedia

  • Complementor Relationship Management — Complementor Relationship Management, kurz CoRM (dt. Komplementorenbeziehungsmanagement) bezeichnet das Management der Geschäftsbeziehung zu Komplementoren. Unter dem Management von Geschäftsbeziehungen (Relationship Management) werden allgemein… …   Deutsch Wikipedia

  • Enterprise relationship management — Articleissues advert = October 2007 refimprove = October 2007 cleanup=October 2007 context=October 2007 expert=Business and EconomicsEnterprise relationship management or ERM is a business method in relationship management beyond customer… …   Wikipedia


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